When your child learns to read, they gain the key to knowledge and fun. There is no barrier that can stop them as they learn and enjoy books, magazines, and online articles.
The best way to get your child reading is to start real early. Actually spend time reading with your child. That way the child will be able to better grasp the words and meaning when he hears it from the voice of the parent.
There is scientific data backing this up. According to a study done by the National Center for Family Literacy, children that are read too when they are younger are twice as likely to develop additional skills related to literacy as other children. These skills can be invaluable when the child reaches the adult world and needs to get a job; skills such as researching (just about every major company in America), proofreading (print Entertainment) and writing own stories (Novelists, poets, songwriters, screenwriters, playwrights) all are skills that can be used to make money and can come from starting reading early.
Some parents worry about what realistically they should expect their child to be able to read by the time they reach a certain age. The rule of thumb here is that there are no rules as to how to gauge your child's reading abilities. One day, they could be reading One Fish Two Fish Red Fish Blue Fish, two weeks later they are reading Harry Potter and the Sorcerer's Stone. Just keep reading to your child each night and don't worry about it at this stage. Now if it is that your child is having trouble reading in Kindergarten then it might be time to get your child some help in that department.
The best practice to get your child to read more is to find out what else their favorite author wrote or if the characters appear in other books. Then finding these books and reading them aloud to your child. Reading aloud to your child, particularly from birth to five years of age has proven time and time again to be the best overall way to getting your child interested and in love with reading. No other technique has worked as well as that system.
One idea of gamification would be if your child reads X amount of books per a week they get some reward. A trip to McDonald's, get to stay up an hour late, whatever they really want to do offer it to them if they read that amount of books. But again, use this as a last resort as your child, being a cunning creature will try to find someway to manipulate the system to his advantage, which will lead you to get rid of it. Again, reading aloud to your child is the best way to foster a love of reading and literature in your child.
Finally, what books do you start your child out with? This has been the question that many a school system has had to deal with and parents as well. My advice would be to use your best judgement. I wouldn't for instance start a child out with War and Peace as it is too hard a book for the child to grasp, but then again, if the child is a competent reader I would not give him a book that insults his intelligence. And so to close here are some books that I would suggest for getting children into reading:
Any of the Bill Watterson Calvin and Hobbes collections (Something Under the Bed is Drooling is a great collection)
Any Charles Shulz Peanuts Collections
Any works by Dr. Seuss
The Railway Series by Rev. W. Awdry
Any Books written by Virginia Lee Burton
Bone by Jeff Smith
Peter Rabbit and Friends by Beatrix Potter
The Many Adventures of Winnie the Pooh by A.A. Milne
Any books written by Bill Peet
Any Books written in the Little Golden Books series